LIFED - HEALTHCARE & WELLNESS
CREATIVE DIRECTION | LOGO DESIGN | BRAND IDENTITY | DESIGN
Lifed is a healthcare and wellness platform designed to make discovering trusted providers and services simple, accessible,
and human. Its identity brings together care, connection, trust, and reliability through a clean, contemporary visual language.
I led the creative direction and brand identity development, shaping the brand strategy, logo, visual language, color palette,
typography, and identity system to create a cohesive and trustworthy brand experience.
CREATIVE DIRECTION | LOGO DESIGN | BRAND IDENTITY | DESIGN
Lifed is a healthcare and wellness platform designed to make discovering trusted providers and services simple, accessible,
and human. Its identity brings together care, connection, trust, and reliability through a clean, contemporary visual language.
I led the creative direction and brand identity development, shaping the brand strategy, logo, visual language, color palette,
typography, and identity system to create a cohesive and trustworthy brand experience.
