WOW BEAUTY
LOGO REFRESH | PACKAGING IDENTITY
LOGO REFRESH | PACKAGING IDENTITY
WOW Beauty is a contemporary beauty brand focused on creating expressive, accessible cosmetics with a distinctive visual personality. The brand refresh aimed to give WOW a more refined and modern identity while building a consistent design language across its growing product range.
I worked on the logo refresh and packaging identity system, refining the existing wordmark and developing a bold, graphic visual language for the product range. The system was applied across packaging formats and product categories, creating a cohesive, contemporary shelf presence while maintaining strong brand recognition. Developed during my time at Mojo Advertising, Dubai.
I worked on the logo refresh and packaging identity system, refining the existing wordmark and developing a bold, graphic visual language for the product range. The system was applied across packaging formats and product categories, creating a cohesive, contemporary shelf presence while maintaining strong brand recognition. Developed during my time at Mojo Advertising, Dubai.
