HEINZ - GOLD MAYONNAISE BRAND LAUNCH IN GCC
PACKAGING DESIGN | ADVERTISING | DIGITAL & SOCIAL MEDIA
PACKAGING DESIGN | ADVERTISING | DIGITAL & SOCIAL MEDIA
Heinz Gold Mayonnaise was introduced as a premium variant for the Middle Eastern market under the iconic Heinz brand. The objective was to create a distinctive visual identity that elevated the product while preserving the trust and recognition of the Heinz master brand.
At Mojo Advertising, Dubai, I led the packaging label design and visual campaign for the launch of Heinz Gold Mayonnaise. My responsibilities included designing the packaging labels, campaign key visuals, print advertisements, point-of-sale materials, and social media assets, creating a cohesive brand experience that reinforced the product's premium positioning across every brand touchpoint.
At Mojo Advertising, Dubai, I led the packaging label design and visual campaign for the launch of Heinz Gold Mayonnaise. My responsibilities included designing the packaging labels, campaign key visuals, print advertisements, point-of-sale materials, and social media assets, creating a cohesive brand experience that reinforced the product's premium positioning across every brand touchpoint.
