HEINZ - PREMIUM TOMATO SAUCE
PACKAGING SYSTEN | KEY VISUALS | OUTDOOR COLLATERALS
PACKAGING SYSTEN | KEY VISUALS | OUTDOOR COLLATERALS
Heinz Al Baity is a tomato sauce range inspired by the warmth, authenticity, and rich flavours of homemade cooking. Created for the Middle Eastern market, the range brings the trusted heritage of Heinz together with a more traditional, home-style culinary proposition, offering consumers the familiar taste and comfort of food made at home.
At Mojo Advertising, Dubai, I worked on the complete visual communication for Heinz Al Baity, developing the packaging design system, campaign key visuals, outdoor advertising, and brand collateral for the Original Recipe and Tasbeeka variants. The creative approach brought together Heinz’s established identity with the warmth and authenticity of homemade cooking.
At Mojo Advertising, Dubai, I worked on the complete visual communication for Heinz Al Baity, developing the packaging design system, campaign key visuals, outdoor advertising, and brand collateral for the Original Recipe and Tasbeeka variants. The creative approach brought together Heinz’s established identity with the warmth and authenticity of homemade cooking.
