PHOTOGRAPHY
CREATIVE DIRECTION | LOGO DESIGN | BRANDING
Lifed is a healthcare and wellness platform designed to make discovering trusted providers and services simple, accessible, and human. Its identity combines care, connection, trust, and reliability through a clean, contemporary visual language.
I led the creative direction and brand identity, developing the brand strategy, logo, visual language, colour palette, typography, and identity system to create a consistent and trustworthy brand experience.
CREATIVE DIRECTION | LOGO DESIGN | BRANDING
Lifed is a healthcare and wellness platform designed to make discovering trusted providers and services simple, accessible, and human. Its identity combines care, connection, trust, and reliability through a clean, contemporary visual language.
I led the creative direction and brand identity, developing the brand strategy, logo, visual language, colour palette, typography, and identity system to create a consistent and trustworthy brand experience.
