SANOFI - ENTEROGERMINA / TELFAST - ONCE A DAY RAMADAN CAMPAIGN
Sanofi’s Ramadan campaign for Telfast and Enterogermina focused on the importance of being present for the meaningful moments of togetherness during Ramadan. The campaign connected everyday health concerns with an emotional Ramadan insight.
I led the creative concept for Sanofi’s Ramadan campaign for Telfast and Enterogermina, creating “The Empty Chair” as a powerful metaphor for missed moments. The campaign transformed a functional healthcare message into an emotional story of presence and togetherness, anchored by the promise: “Once a day, to ensure you’re there.” Conceptualised and executed at Mojo Advertising Dubai.
I led the creative concept for Sanofi’s Ramadan campaign for Telfast and Enterogermina, creating “The Empty Chair” as a powerful metaphor for missed moments. The campaign transformed a functional healthcare message into an emotional story of presence and togetherness, anchored by the promise: “Once a day, to ensure you’re there.” Conceptualised and executed at Mojo Advertising Dubai.
