POPPIECE - FLAVOURED POPCORN
CREATIVE DIRECTION | BRANDING | PACKAGING DESIGN
CREATIVE DIRECTION | BRANDING | PACKAGING DESIGN
Poppiece is a flavored popcorn brand created to bring bold energy and personality to the snack aisle. Designed for a new generation of consumers, the brand combines vibrant colors, expressive typography, and playful visuals to create a memorable shelf presence. Each flavor has its own distinctive character while remaining part of a cohesive brand system, positioning Poppiece as a fun, modern, and premium brand.
I led the creative direction, brand identity, packaging design, and 3D character direction for Poppiece. From developing the visual identity to designing the packaging system and custom 3D characters for each flavor, I crafted a distinctive brand experience that delivers strong shelf impact and builds instant brand recognition.
I led the creative direction, brand identity, packaging design, and 3D character direction for Poppiece. From developing the visual identity to designing the packaging system and custom 3D characters for each flavor, I crafted a distinctive brand experience that delivers strong shelf impact and builds instant brand recognition.
