HEINZ - TASTES OF ARABIA NEW PRODUCT AND CATEGORY LAUNCH IN GCC
PACKAGING DESIGN | BRANDING | DIGITAL & SOCIAL
PACKAGING DESIGN | BRANDING | DIGITAL & SOCIAL
Heinz Arabia Sauce Range was created for Middle Eastern consumers, combining Heinz's globally trusted quality with flavors inspired by regional tastes. The range features culturally adapted packaging and bilingual communication while maintaining the brand's iconic global identity.
At Mojo Advertising, Dubai, I developed the Arabic packaging label design for the Heinz Arabia Sauce Range and designed a range of print and digital advertising collaterals. I created a culturally relevant visual system that integrated authentic Arabic design elements, bilingual typography, and distinctive flavor coding while preserving Heinz's iconic global brand identity, ensuring consistency across packaging and marketing communications.
At Mojo Advertising, Dubai, I developed the Arabic packaging label design for the Heinz Arabia Sauce Range and designed a range of print and digital advertising collaterals. I created a culturally relevant visual system that integrated authentic Arabic design elements, bilingual typography, and distinctive flavor coding while preserving Heinz's iconic global brand identity, ensuring consistency across packaging and marketing communications.
